Customer Centricity Summit & Awards Explores Brand-Customer Relationships in KSA

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Globally, there is a growing focus of brands on building meaningful connections with consumers. In the Kingdom of Saudi Arabia, this approach takes on new meaning. The rapid change in customer behaviors and expectations brought on by the evolving social, political and economic efforts toward Vision 2023 means brands need to prioritise understanding customers on a deeper level. 

Businesses aim to evolve at the same pace as customers’ interest yet stay just ahead of the competition. To find the convergence point between trends and the right audience, brands must navigate emerging digital technologies and adapt their strategies to resonate with the preferences and aspirations of the Saudi demographic.

Addressing this challenge head-on and aiming to transform brand-customer dynamics in the Kingdom of Saudi Arabia, MIT Sloan Management Review is happy to announce the launch of the Customer Centricity Summit & Awards on November 13, 2024.

The summit will further the discourse on how brands can build deeper relationships with customers, track changing behaviours, and put strategies into action. 

Our reputed speakers include; Celine Gergess, Marketing Director at Cenomi Retail; Amro A. Abbas, Executive Advisor to the Chief Executive Officer and CMO at Vision Bank, Rayan Bin Osama, Marketing Director at Domino’s; Sarah Altaweel, Marketing Director at Sala Entertainment; and Mohamed Auf, Director/Head of Digital Experience Excellence at Tawuniya.

The summit will be followed by the CX Awards 2024 – designed to spotlight and honor the kingdom’s most impactful brands and its customer-centric strategies. By applying for the CX Awards 2024, companies not only compete for a prestigious accolade but also join a community of forward-thinking brands dedicated to redefining customer experience in Saudi Arabia. 

Gold Sponsors include AppsFlyer, Hemodata, and Zoho.

For more details and registration, visit Customer Centricity Summit & Awards – KSA Edition.