More than 80% of Saudi CEOs adopted an AI-first approach in 2024, study finds
The survey shows that 81% have integrated GenAI into their organizations, with 71% expecting increased profitability within the next year.
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Image source: Krishna Prasad/MITSMR Middle East
Saudi Arabian CEOs are brimming with confidence as they forecast impressive revenue growth for 2025, outpacing both regional and global trends. With the Kingdom emerging as the region’s premier investment hub, strategic investments in AI, sustainability, and new industries are redefining its business landscape and fueling its economic diversification.
PwC’s 28th Annual CEO Survey: Saudi Findings reveals that 72% of Saudi CEOs have already invested in climate-friendly initiatives to support sustainable growth, and 81% have adopted generative AI (GenAI) in the past year, surpassing global and regional peers.
“Saudi Arabia’s business leaders are at the forefront of one of the world’s most dynamic economic transformations. Their commitment to digital innovation, sustainability, and sector diversification is driving change. The Kingdom’s continued investments in AI, workforce development, and emerging industries are shaping a resilient, future-ready economy,” said Riyadh AlNajjar, PwC Middle East chairman & KSA senior partner.
Trust in AI Grows
Saudi CEOs are among the region’s most confident, using digital transformation to boost efficiency, innovation, and profitability. The survey shows that 81% have integrated GenAI into their organizations, with 71% expecting increased profitability within the next year. Trust in AI is notably high, with 57% of CEOs confident in embedding AI into key business processes, surpassing global averages.
“CEOs in Saudi Arabia are leading the region in AI adoption, positioning the Kingdom as a global hub for digital transformation. The integration of AI and emerging technologies is already driving significant gains in efficiency and profitability,” stated Faisal Alsarraj, PwC Middle East deputy country leader, Saudi Arabia.
Diversifying Beyond Traditional Sectors
Nearly half of Saudi CEOs have entered new sectors in the past five years. Looking forward, 69% plan acquisitions in the next three years, with 75% of the deal value coming from industries beyond their traditional sectors.
The Kingdom’s diversification strategy, with investments in AI-driven smart cities, high-tech manufacturing, and cultural projects, continues to attract local and international interest, solidifying Saudi Arabia’s role as a global investment hub.
Cybersecurity Priority
Despite optimism, cybersecurity is a top priority for CEOs, with 49% highlighting exposure to cyber threats. Business leaders are investing in digital resilience and AI-driven security solutions to mitigate emerging risks. Companies are strengthening cyber defenses and embedding advanced AI-driven security solutions to safeguard their operations against emerging risks.
Even amid these challenges, Saudi business leaders continue to demonstrate resilience, ensuring long-term value creation through strategic investments in AI, workforce upskilling, and sustainability. With the five-year countdown to Vision 2030 underway, CEOs across the Kingdom are embracing transformation, driving innovation, and positioning Saudi Arabia as a frontrunner in the global economy.
