Ashley Reichheld and Amelia Dunlop

Ashley Reichheld, a principal at Deloitte Digital, works with clients across industries to help them to reimagine their brands and experiences. She created HX TrustID, a groundbreaking system to help companies measure, predict, and build trust with their customers, workforce, and partners. She is the lead author of The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty (Wiley, 2022). Amelia Dunlop, chief experience officer at Deloitte Digital, helps organizations solve their toughest problems using human equity-centered design to build empathy and trust. She is the author of Elevating the Human Experience: Three Paths to Love and Worth at Work (Wiley, 2021) and coauthor of The Four Factors of Trust.

Ashley Reichheld and Amelia Dunlop

Author, MIT Sloan Management Review Middle East