Kimberly A. Whitler and Jonathan Metrick

Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia’s Darden School of Business and the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Columbia Business School Publishing, 2021). Jonathan Metrick is a partner and chief growth officer at Sagard, an alternative asset management firm active in venture capital, private equity, private credit, real estate, and royalties.

Kimberly A. Whitler and Jonathan Metrick

Author, MIT Sloan Management Review Middle East