The relationship between brands and customers is changing. What does this mean for brands planning their next moves?

The digital revolution has fundamentally reshaped the customer journey. This session dives deep into how to track trends and behavior changes and how to adapt to create the modern enterprise.

• Explore the evolving habits, expectations, and decision-making processes of modern customers
• What is the new role of the marketing and CX leader?
• Keeping up with global market trends, marketplace shifts and emerging technologies

Marketers can now leverage a multitude of digital platforms, from social media and video content to interactive experiences and influencer partnerships. This abundance of options has opened up new and innovative ways for brands to craft and disseminate their narratives. Yet, in an environment saturated with endless stimuli, craft compelling, authentic stories mean cutting through the noise and finding resonance with your target audience. This session talks about the new challenges and opportunities of modern storytelling. 

• Global goes local with cultural adaptation 
• New immersive formats and platforms for sharing stories 
• What are the skills of a modern storyteller?

Discover how leveraging AI can transform customer engagement by delivering personalized experiences that foster loyalty. Join Braze as the leader of Customer Engagement explores innovative strategies for utilizing data-driven insights to tailor interactions, enhance satisfaction, and build lasting relationships. Learn actionable techniques to implement AI solutions that resonate with customers and drive brand loyalty in today's competitive landscape.

Is it possible to influence buying decisions? Through an examination of emotions, social cues, and subconscious biases, this session aims to elucidate the intricate mechanisms that shape individuals' purchasing behaviors. Drawing upon insights from a behavioral psychologist, the study navigates the labyrinth of the human mind to uncover the hidden drivers behind consumer decision-making processes. By exploring the interplay between psychological factors and consumer behavior, this inquiry seeks to broaden our understanding of the complex dynamics that govern market transactions.

Digital touchpoints go beyond the desktop. The numbers show that of those who use the internet, 97.3% prefer to do so through mobile devices. Yet, certain customers prefer to go into the store to make a purchase. How can brands prepare for seamless experiences that operate between digital and physical boundaries? We ask the experts…

Can your personalization engine put the customer at its core? Explore the transformative potential of personalization engines that prioritize customer needs and preferences. By harnessing sophisticated AI and customer journey analytics, this session delves into the architecture of a personalized experience that drives ROI.

Businesses in Saudi Arabia are experiencing a unique opportunity for exponential growth. Backed by a supportive government, strategic reforms, and a vision for the long-term future – it is the right time to establish the new benchmark for customer experience.

A cross-functional panel of leaders get together to iron out the kinks in delivering next-gen CX. 

• How can team KPIs align to a common goal?
• Getting stakeholder buy-in across functions 
• How can CX impact each team, and how can they contribute?