At MIT SMR Connections, we explore the latest trends in leadership, managing technology, and digital transformation.
As customer expectations continue to rise, banks must rethink how they communicate—ensuring interactions are not only seamless and secure but also deeply personalized. This transformation requires a shift from traditional approaches to technology-driven solutions that enhance engagement, build trust, and drive operational efficiency.
In this edition of MIT SMR Connections, presented in partnership with Quadient and EDC, senior banking & technology experts will examine the evolving role of Customer Communication Management (CCM) in shaping the future of financial services. The discussion will explore strategies for optimizing omnichannel communication, overcoming data integration challenges, and leveraging CCM to navigate regulatory complexities.
By focusing on practical, real-world applications, this conversation will provide a framework for financial institutions to modernize communication processes, strengthen customer relationships, and maintain a competitive edge in a rapidly evolving digital landscape.
Briefing Points
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