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Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year

Half of CMOs report using GenAI for content creation, yet 70% are concerned about GenAI's impact on creativity and brand voice.

MITSloan ME Editorial

June 12, 2024

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11 hours ago The way we consume goods, services, and content in 2024 stands in unrecognizable contrast to consumption patterns from a pre-pandemic world. When the world came to a physical standstill in 2020, the pre-existing digital divide between communities and countries was tried and tested. The scope of our transactions was pushed to transcend borders, forging global […]

CCS KSA

a day ago

How AI Changes Partner Collaboration

2 days ago Explore six steps for using AI with external partners in new ways to drive product and business model innovations.

Why is a Comprehensive AI Strategy Essential for Every Organization?

3 days ago Michel Ghorayeb, Managing Director of SAS UAE, shares insights on fostering an AI-driven culture and strategies for integrating AI and analytics into organizational operations.

Five Ways Leaders Can Get People to Speak Up

6 days ago Behind every failure is a team of people who were afraid to dissent and debate. But research shows that leaders can take specific actions to elicit constructive challenges.

AI Tools That Modify Speech Have Downsides

November 19, 2024 Speech technologies, such as those that soften accents and filter out emotions, can strip away vital vocal cues and hinder authentic communication.

Building Human Connection in a Remote World

November 15, 2024 The best way for leaders to develop employee engagement is through personal connection. This requires purposeful strategies in a virtual setting.

These are the winners of Customer Centricity Awards 2024

November 13, 2024 The 2024 CX Awards spotlighted exceptional achievements within seven sectors, recognizing organizations that have set a benchmark in delivering outstanding customer experiences

AI's Role in Business Transformation: Overcoming Challenges and Driving Growth

November 13, 2024 Experts emphasize the importance of continuous learning and adaptation as AI becomes more integrated into businesses.

CX Awards Winners 2024: Travel & Hospitality

November 13, 2024 The 2024 CX Awards spotlighted exceptional achievements within the Travel and Hospitality sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.