Digital Transformation

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The Middle East is Unlocking the Potential of Virtual Worlds

The metaverse’s potential is estimated to be around $15 billion by 2030 in the GCC region.

MIT Sloan Management Review Middle East

September 18, 2023

How Smart Products Create Connected Customers

The data streams generated by customers using smart, connected products can lead to new products and services.

Mohan Subramaniam

July 05, 2023

Building an Organizational Approach to Responsible AI

To engineer successful digital transformation with AI, companies must embrace a new approach to the responsible use of technology.

Kay Firth-Butterfield

April 11, 2023

Why Digital Ability Trumps IQ

How P&G assessed the digital marketing ability of its managers to achieve transformation success.

Kimberly A. Whitler and F.D. Wilder

April 05, 2023

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Building Human Connection in a Remote World

2 days ago The best way for leaders to develop employee engagement is through personal connection. This requires purposeful strategies in a virtual setting.

These are the winners of Customer Centricity Awards 2024

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CX Awards Winners 2024: BFSI

5 days ago The 2024 CX Awards spotlighted exceptional achievements within the BFSI (Banking, Financial Services, and Insurance) sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.

CX Awards Winners 2024: Non-profit

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CX Awards Winners 2024: Manufacturing

5 days ago The 2024 CX Awards spotlighted exceptional achievements within the Manufacturing sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.

CX Awards Winners 2024: Retail & E-Commerce

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CX Awards Winners 2024: Government

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