Digital Transformation

Tension between business executives and IT professionals can be managed in ways that build respect for each other’s capabilities — and open new doors in the process.

The metaverse’s potential is estimated to be around $15 billion by 2030 in the GCC region.

The data streams generated by customers using smart, connected products can lead to new products and services.

To engineer successful digital transformation with AI, companies must embrace a new approach to the responsible use of technology.

How P&G assessed the digital marketing ability of its managers to achieve transformation success.