4 days agoDo your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.
August 30, 2024The intimate surveillance afforded by biometric technologies requires managers to consider negative impacts on privacy and human dignity.
August 28, 2024For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.
August 22, 2024Many leaders want to be allies and teach their teams to do the same but are confused or overwhelmed by the advice out there. Use this framework to focus on your top goals.
August 21, 2024As Middle Eastern countries ramp up their data protection laws, how can companies tackle growing compliance while safeguarding against breaches?
August 21, 2024The Customer Centricity Summit & Awards will take place on November 13, 2024 in Riyadh, and explore how brands can understand customers on a deeper level, track changing expectations, and implement effective strategies.
