Marketing

CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.

The BFSI transformation is creating a symbiotic loop where industry is driving customers and vice versa – one that is creating an infrastructure for modern, mobile-first commerce – driven but not limited to payments.

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.