Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marketing
Latest
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Customers
What Brands Can Do to Power Next-level Customer Experience in the Middle East
CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.
Jennifer George
Customers
What is Driving Saudi Arabia’s Mobile Banking and Commerce Movement?
The BFSI transformation is creating a symbiotic loop where industry is driving customers and vice versa – one that is creating an infrastructure for modern, mobile-first commerce – driven but not limited to payments.
Yolande D’Mello
Analytics & Business Intelligence
Five Essentials for Marketing Performance Measurement Systems
Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.
Rob Angell, Adam Sharp, and Tom Chapman
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