Marketing

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.

Data-driven personalization is coming to businesses across all industries, not just tech giants.

Chasing the mass market is a losing proposition for marketers in a polarized culture. Allying with the subculture that loves you is the best way to drive brand success.