Online Influencers

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The Surprising ROI of Small Online Influencers

Digital Marketing

The Surprising ROI of Small Online Influencers

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Maximilian Beichert, Xiaoxi Zhang, Andreas Bayerl, Jacob Goldenberg, Xian Gu, P.K. Kannan, and Andreas Lanz
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