Online Influencers

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The Surprising ROI of Small Online Influencers

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Maximilian Beichert, Xiaoxi Zhang, Andreas Bayerl, Jacob Goldenberg, Xian Gu, P.K. Kannan, and Andreas Lanz

August 28, 2024

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