Analytics & Business Intelligence

These trends will help D&A leaders meet the pressures, expectations, and demands they are facing in 2025.

AI has penetrated the data and analytics department in most companies, but its impact on growing business value remains vague.

Michel Ghorayeb, Managing Director of SAS UAE, shares insights on fostering an AI-driven culture and strategies for integrating AI and analytics into organizational operations.

Experts emphasize the importance of continuous learning and adaptation as AI becomes more integrated into businesses.

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.