Corporate Social Responsibility
Why It’s Good for Business When Customers Share Your Values
In competitive markets, shared values positively influence customer choice and increase loyalty.
In competitive markets, shared values positively influence customer choice and increase loyalty.
Companies are adopting a new communications strategy: publicly disclosing unflattering information about lapses and misdeeds. New research indicates that doing so is effective for building trust.
When business leaders form a stronger bond with the natural world, it can benefit their organizations, the environment, and themselves.