Customers

In competitive markets, shared values positively influence customer choice and increase loyalty.

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience.

Research reveals that a focus on finances is no substitute for creating customer value when a company is struggling.