Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
AI will require continuous learning: Leaders need to embrace that uncomfortable reality and prioritize developing AI literacy.
Experts say fostering trust between users and society is the foundation for responsible AI innovation.
With AI still making wild mistakes, people need cues on when to second-guess the tools.
Leaders must be armed with the right tools and knowledge to navigate the ethical implications concerning data to avoid biases .
