Digital Marketing

In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.

The retailer is using immersive commerce — a form of online shopping that combines VR with 3D visualizations and gamification — to connect with the next generation of shoppers.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.