Digital Marketing

The retailer is using immersive commerce — a form of online shopping that combines VR with 3D visualizations and gamification — to connect with the next generation of shoppers.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.