
Digital Marketing
The End of Averages for Marketing Budgets
Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.
Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.
Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.
How P&G assessed the digital marketing ability of its managers to achieve transformation success.