AI and Machine Learning
Why Text-to-Image AI Requires a New Branding Mindset
Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.
Digital Marketing
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Digital Marketing
Why Digital Ability Trumps IQ
How P&G assessed the digital marketing ability of its managers to achieve transformation success.
Kimberly A. Whitler and F.D. Wilder
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