Marketing
Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marcus Collins
Top Marketing from MIT Sloan Management Review Middle East
More Marketing from MIT Sloan Management Review Middle East
Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marcus Collins
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
Zhe Zhang and Matthew Thomson
Customers
What Brands Can Do to Power Next-level Customer Experience in the Middle East
CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.
Jennifer George
Customers
CX Awards Winners 2024: Travel & Hospitality
The 2024 CX Awards spotlighted exceptional achievements within the Travel and Hospitality sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
Customers
CX Awards Winners 2024: Healthcare
The 2024 CX Awards spotlighted exceptional achievements within the Healthcare sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
Customers
CX Awards Winners 2024: BFSI
The 2024 CX Awards spotlighted exceptional achievements within the BFSI (Banking, Financial Services, and Insurance) sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
Customers
CX Awards Winners 2024: Non-profit
The 2024 CX Awards spotlighted exceptional achievements within the Non-profit sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
Customers
CX Awards Winners 2024: Manufacturing
The 2024 CX Awards spotlighted exceptional achievements within the Manufacturing sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
Customers
CX Awards Winners 2024: Retail & E-Commerce
The 2024 CX Awards spotlighted exceptional achievements within the Retail and E-Commerce sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
MIT SMR Editors
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