Marketing Strategy

In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.

New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.

CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.

Artificial intelligence is reshaping creative work and its teams. Leaders must prepare to address these ongoing shifts.

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.