Marketing Strategy

Artificial intelligence is reshaping creative work and its teams. Leaders must prepare to address these ongoing shifts.

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.