Digital Marketing
Tap Employee-Creators to Transform Your Social Media Strategy
Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.
Marketing Strategy
Latest
Customers
What Successful Brick-and-Mortar Retailers Get Right
From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.
Rob Angell
Data, AI, & Machine Learning
When AI Investments Pay Off in Marketing
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Christine Moorman and Colleen Hickey
Marketing
A Five-Step Guide to Improving Your Employer Brand
Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.
Kimberly A. Whitler and Richard Mosley
Business Models
Are Everywhere Stores the New Face of Retail?
Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.
