Marketing Strategy

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.