Marketing

The retailer is using immersive commerce — a form of online shopping that combines VR with 3D visualizations and gamification — to connect with the next generation of shoppers.

The BFSI transformation is creating a symbiotic loop where industry is driving customers and vice versa – one that is creating an infrastructure for modern, mobile-first commerce – driven but not limited to payments.

Artificial intelligence is reshaping creative work and its teams. Leaders must prepare to address these ongoing shifts.

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.