Marketing

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?

A winning CXO plays a crucial role in influencing customer satisfaction and company success.

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.