Marketing

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.