Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.
In competitive markets, shared values positively influence customer choice and increase loyalty.
Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.
Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.
