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News
Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year
Half of CMOs report using GenAI for content creation, yet 70% are concerned about GenAI's impact on creativity and brand voice.
MITSloan ME Editorial
Top Other from MIT Sloan Management Review Middle East
AI and Machine Learning
Why Text-to-Image AI Requires a New Branding Mindset
Andrés Gvirtz and Oguz A. Acar
More Other from MIT Sloan Management Review Middle East
News
Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year
Half of CMOs report using GenAI for content creation, yet 70% are concerned about GenAI's impact on creativity and brand voice.
MITSloan ME Editorial
AI and Machine Learning
Why Text-to-Image AI Requires a New Branding Mindset
Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.
Andrés Gvirtz and Oguz A. Acar
Diversity & Inclusion
Halt Impostor Syndrome Before It Happens
Strong performers can start to doubt their own competence when managers fail to recognize the impacts of harmful workplace practices and policies.
Angélica S. Gutiérrez
Crisis Management
From Glass Ceilings to Glass Cliffs: A Guide to Jumping, Not Falling
A “glass cliff” opportunity may be just the career boost that underrepresented leadership candidates need, but it must be approached carefully.
Keith D. Dorsey
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