Strategy

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.

Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.

Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.

Leaders can avoid labor disputes and create value by improving communication with employees and including them in strategic decision-making.

Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.