Strategy

Chasing the mass market is a losing proposition for marketers in a polarized culture. Allying with the subculture that loves you is the best way to drive brand success.

To build a flexible supply chain workforce, companies need to widen employees’ view, embrace technology, and engage a diverse talent pool.

The data streams generated by customers using smart, connected products can lead to new products and services.

New research suggests that taking a holistic approach to strategically managing all contributors in the workforce ecosystem can enable enterprise success.

Research reveals that a focus on finances is no substitute for creating customer value when a company is struggling.