Sustainability

CTOs and other executives who lead research and innovation are positioned to be critical change agents in cutting enterprises’ carbon footprints.

Companies need financial incentives, in addition to regulation, to make transformational sustainability efforts a higher priority.

Sustainability, even as companies embrace it like never before, is still generally assumed to be a drag on earnings and to always add to costs. But that’s never been remotely true.

When business leaders form a stronger bond with the natural world, it can benefit their organizations, the environment, and themselves.

Developing and using planet-friendly materials can yield new, more sustainable business models — and contribute to building a robust infrastructure for renewable biological resources.